Letters from Bali

The Playlist Before the Portal

Before the eclipse playlist, there was this one. Shifting the Tide is the 119-song mix that carried the Pererenan shop through July and into Lion's Gate and the August eclipse.

The Sound of the Store This Month

This month, Myrah shares the six-song ritual playlist playing in the Pererenan store and at home, born from the August 12th solar eclipse in Leo.

The Story Behind Rainbeau: Myrah Penaloza's Signature Colorway

Slow Fashion · Botanical Dye · Rainbeau The Story Behind Rainbeau Hold two Rainbeau pieces next to each other and you will notice it immediately. The violet sits a litt...

The MA Force: Inside the Women's Community Behind Myrah Penaloza

Community · The MA Force · Belonging The MA Force There is a particular kind of attention a mother gives a child before either of them has spoken. She notices the shift...

The Week I Stopped Apologising for the Price

For years I named a price and then buried it under explanation. A letter on what actually sits underneath a handmade number, what a nervous discount teaches, and the practice of saying it plainly a...

Where to Buy Handmade Women's Clothing: A Buyer's Guide

Slow Fashion · Buyer's Guide · Handmade Where to Buy Handmade Women's Clothing The best places to buy handmade women's clothing are brands that can name who made your pi...

How Myrah Penaloza's Human Design Paved Her Creative Path Forward

Brand Story · Founders · Human Design How Myrah Penaloza's Human Design Paved Her Creative Path Forward People ask what I do and I have never had a short answer. A&R ...

The Venus Sequence, Explained: The Six Spheres That Map How You Love

The Venus Sequence is the second journey of the Gene Keys Golden Path: six spheres that map how you attract, think, feel and love, ending at the Core Wound. What each sphere holds, the order to wal...

The Activation Sequence: The Four Gene Keys That Come First, and the One You Will Want to Skip

The Activation Sequence is the first of the three Gene Keys sequences: Life's Work, Evolution, Radiance and Purpose. What each sphere means, which one to contemplate first, and why almost nobody st...

The Year I Did Everything Right and Felt Worse: Postpartum Hypothyroidism, and the Day I Started Doing Less

Hot yoga three times a week. Sauna. Cold plunges. I thought I was taking care of myself and I was getting more exhausted every month. Part one of eight on managing hypothyroidism as a founder, a mo...