Founder / Designer @MyrahPenaloza
I recently followed my heart from Los Angeles California to Canada. Most people think I'm kinda crazy for moving into the tundra, but love makes you do wild things right? That's exactly it, this collection is about a wild untethered love of expression with the intention of being of service, to uplift, to unwind, to commune and embrace your highest calling.
What's at the heart of everything I do is an intention to empower women, every single day of my life. This collection is designed for today's Aquarian Woman.
This is a story about following an inspired idea to its fullest expression. You never really know where creative life will take you once you start. The journey of this project really began when I met my hubby @Robindra and he looked me in the eyes and touched my heart and said I believe in you. From there, we took one baby step at a time, listened to the call of the muse, you know, those ah ha moments of inspiration where you know you have to act upon it.
I lead women's circles with a global women's collective called La Luna Social. I've always been into fashion and bringing my love for Kundalini Yoga and fashion together is truly a dream come true. Know that every purchase you make with us, there is someone in my little family doing the happy dance. We are a small boutique company looking to make a difference in every way possible.
Following our hearts over 6 years ago we launched our first festival designed to create space for people to feel empowered and to BLOOM. Bloom Festival was our first baby and after our second festival we met MC Yogi and Amanda Giacomini who invited us to join them to teach yoga, play music (my hubby is a DJ) at festivals around India. It was in India, when the musings started to be drawn down in my journal and we started to bring this idea to life. We currently planning our 6th Annual Gathering, which brings together over 1000 woman & men from around the world for a weekend of inspiration, meditation and Kundalini Yoga.
You can check out BLOOM Festival here.
The Importance of Wearing White by Yogi Bhajan
Yogi Bhajan taught us that wearing all white clothing expands our auric radiance by at least one foot. That is a good thing. A strong aura gives us a strong and solid identity and projection, and negative influences are automatically filtered.
Wearing white is also an exercise in awareness, as it takes more consciousness and care to keep white clothes clean. Here is a taste of what Yogiji said about wearing white:
"We wear white because it's a simple scientific fact that every piece of matter or material has a foot and a half aura. Every animal has a three and a half foot aura. Every human has a nine foot aura.
We adopted this color because of our background and to support our development. We ask you to wear white so that you will reflect what is outside and go within yourself—that’s what white clothes can do for you.
"When you are totally dressed in white, the entire face reflects, and then it is very difficult to become intimate. Wearing white demands that the other person deal with you on a higher level, because that person has to concentrate himself in order to advance.
"The most difficult thing on this planet is to wear white top to bottom; but it is also the greatest therapy. If you really want to test yourself, live in a white room. What it does to you in one week will shock you. From one Sunday to another Sunday, you’ll be a different person without doing anything.
"Some people think we are laying a trip. We are not laying a trip on anyone. We wear yellow. We wear blue. We know these colors, and we know their reaction. We are not formal. Sit in your own living room with a yellow house turban on—and then a white house turban. You will find the difference. Don’t ask me. Colors create an uncontrollable action in your subconscious mind of inspiration, productivity and expansion. Colors have an effect on consciousness.
"We wanted to develop a very fast, progressive, spiritual and technical method of all the colors, so we have adopted the one color of the seven colors, which is white.
To you, white is just one color, but to me it is the total balance of seven colors."
[Summer 1975, published in I am a Woman, p. 156.]
Kindness Rules. We believe that kindness is the most powerful ways to make the world a better place. Kindness in how we communicate with each other, with our community, with our team, with our suppliers and ultimately with ourselves. Self-Love is the first step to take when taking on a kindness practise, if we cannot be kind to ourselves, we certainly cannot hold that space for how we show up in the world. We are a stand for self love because self love leads to kindness, kindness leads to respect, trust and the occasional cute heart shaped emoji's. We will at every step attempt to give people the benefit of the doubt and we will do everything we can to help everyone on our path's be our best selves.
Our relationships with our customers and with each other are built on trust, respect, and the occasional cute animal gif. We leave our egos out of the equation, we give people the benefit of the doubt, and we help one another to be our best selves.
Work towards Sustainability. We are the first to admin that we don't have everything figured out, but we are are always working towards making our production, operation and business processes mindful of the environment and as sustainable as possible.
We have recently moved away from all plastics in our production process and product packaging, moving to recycled fabrics instead of plastics to wrap each piece. Our office is moving towards a paper-less environment and we hope to be paper-free by the end of the year. Our fabrics are sourced from relationships and shops that our production team has been working with for close to 20 years. Our production team takes pride in supporting and working together for the last 20 years, creating sustainable processes and through consistent work, offering meaningful work for those in the community.
We take pride in being stewards towards inspiring our community, production team, peers and associates as environmentally friendly as possible by leading through example. By moving to a plastic free packaging, we recently inspired other production facilities to follow suit. We believe that change happens through conversation and we aim to move the sustainability conversation forward through all of our business channels.