Purpose first, then the business

the year our business grew from nineteen thousand dollars to one point nine million, almost nothing about the business itself changed. we did.

The year everything rearranged itself

In 2019 Robindra and I left Canada for Bali with two children, a handful of suitcases and a clothing brand that was barely walking. We had spent years building things the hard way. Seven festivals, the first one launched on a credit card with a five hundred dollar limit. Late nights, big plans, and a quiet feeling underneath it all that we were working very hard on a life that did not quite fit.

In 2020 we made one decision that changed the rest. We committed to a daily Kundalini practice, and we committed to living from our dharma, all the way down to how we answered an email and priced a dress. That year the business grew from $19,000 to $1.9 million.

I do not tell you this to impress you. I tell you because I know how it sounds, and because I want to be honest about what actually moved. It was not a new strategy. It was us.

There is no shortage of information

You can follow any coach, any course, any plan for growth, and five or ten years from now you might have a business that works on paper. I have watched so many women do exactly this, and I was one of them. The goal arrives, and the feeling you were promised does not. So you set another goal.

The distinction that changed everything for us is simple to say and takes a lifetime to live. A goal is a place and a date you reach. A calling is a direction you live from right now. When your thoughts, your feelings and your actions all point the same way, life begins to move. When they pull in three directions, no strategy in the world will carry you.

What we are teaching this winter

For the first time since our Bloom days, Robindra and I are teaching together. We call it On Purpose: The Radiant Entrepreneur Method. Six live sessions of three hours, online, beginning Friday 27 November. Every session holds an hour and a half of Kundalini and kriya practice with me, and an hour and a half of what Robindra calls the complete download: exactly how we run our business and our life with purpose leading.

On the first night you begin a 40 day practice and receive your Alignment Challenge, a sprint to finish the things waiting in every area of your life so all of it lines up with the next stage of your progress. We map the worst case together, so fear has less to hold on to. We write your dharma as a living sentence and say it out loud. And we turn it into numbers, because a calling that cannot pay the rent is still only a wish.

Sessions are at 5pm Pacific and 8pm Eastern, which is 9am the next morning here in Bali. Every one is recorded.

Who this is for

• Anyone in a nine to five who knows it is time to step out
• Mothers who want a way of earning that bends to the family instead of breaking it
• Budding designers with a collection still living in a sketchbook
• Founders and leaders who want the one calling that makes every decision simpler

It is for men and women. It is for anyone who wants a purpose that will still be with them in ten years, and a circle of people building theirs beside them.

If you are standing at a threshold

You do not need to have practised Kundalini before. You only need to be willing to look honestly at your life as it is, and to ask what it is asking of you next.

There is a February circle too, beginning 6 February. If you join us in November it is yours as well, free, so nothing is lost if life gets loud over the holidays. Our early bird runs until 15 November: join by then and we return $1,000 to you as store credit for the collection.

Everything you need to know is on the On Purpose page. Read it slowly. If something in you leans forward, trust that.

With love from Bali,
Myrah