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Article: We waited two years for this studio to say yes

We waited two years for this studio to say yes

We waited two years for this studio to say yes

Brand Story · Bali · Design & Architecture

We waited two years for this studio to say yes

There is a particular feeling that comes when you walk into a space and something in your body settles. Not because it is beautiful, though it is. Not because it is peaceful, though it is that too. But because every detail seems to have been placed with full attention, the way a ceremony is prepared. Nothing was forgotten. Nothing was rushed.

That is what it feels like to walk into our Pererenan boutique. And it didn't happen by accident.

We waited nearly two years for Earth Lines Architects to take our project.

Why we waited

Earth Lines Architects is one of the most respected design studios in Bali. Their work spans vernacular architecture, interior design, furniture design, and landscape design, and what sets them apart is not any single element but the way those elements speak to each other in every project they touch. Their spaces feel like they grew from the land rather than being placed upon it.

When we first reached out, they were booked. We came back. They were still booked. We waited, and we kept coming back, because we understood that the space in which this brand lived would say something about what this brand believed. You cannot build a fashion label around devotion to craft and then put it inside a space that was built carelessly.

“You cannot build a brand around devotion to craft and then put it inside a space that was built carelessly.”

So we waited. And eventually, they said yes.

Myrah Penaloza boutique exterior Pererenan Bali designed by Earth Lines Architects

Photography: Earth Lines Architects

What they built

The brief was this brand made physical. Natural materials. Warm light. A space that felt ceremonial without being precious. Something that honored Balinese craft traditions while holding the Mexican and Indian sensibilities that Myrah and Robindra brought to it.

Earth Lines worked across every layer of the project: the architecture itself, the interior design, the furniture, the landscaping. Each element was resolved as part of a single intention rather than assembled from separate decisions. The result is a space where nothing jars. Where a woman can walk in, feel the linen between her fingers, and understand immediately what this brand is about, without a word being said.

Interior retail space Myrah Penaloza boutique Bali Main retail floor Myrah Penaloza Pererenan boutique

The retail floor and interior — completed October 2022

The outdoor deck and fire pit area were designed as part of the whole, not added on. The landscape breathes. The light moves through the space differently at different hours of the day. Women linger here. They try things on and come back outside to see how the fabric moves in natural light. That wasn't planned. It just happened, because the space invited it.

Outdoor fire pit area Myrah Penaloza boutique Pererenan Outdoor deck and garden Myrah Penaloza Bali boutique

The outdoor deck and fire pit — Earth Lines landscape design

What the space taught us

We have learned something in the years since this space was completed. The women who walk into a beautiful, considered environment make different decisions than those who shop from a plain rack. Not because they are swayed by aesthetics, though aesthetics matter. But because the space gives them permission to slow down. To feel the fabric. To try something they might not have trusted themselves to try online.

Retail in Bali, when done with intention, is not just commerce. It is an encounter. Women come in for one thing and stay for an hour. They ask about where the fabric came from. They want to know the name of the family who made the piece. They leave with something they didn't know they needed, and they come back months later to say it has become the garment they reach for every time something important happens.

“The space gives women permission to slow down. To feel the fabric. To trust themselves.”
Interior styling Myrah Penaloza boutique handmade linen Bali

Interior styling by Earth Lines Architects

A note on the collaboration

We want to say clearly that the work Earth Lines did on this project exceeded what we imagined when we first described the brief to them. They listened to the brand, asked questions that made us think more clearly about what we were building, and brought their own deep knowledge of Balinese materials and traditions to every decision.

Their studio is based in Bali and their work can be seen across the island, in residential villas, hospitality projects, and retail spaces that all carry the same quality of attention. We are grateful they eventually said yes to ours.

You can see the full documentation of this project on their website: earthlinesarchitects.com/projects/retail-tea-house

If you are ever in Pererenan, come in. The space is worth experiencing in person. That is, after all, what it was built for.

With love from Bali,
Myrah

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